About us
What makes Paradox, /ˈperəˌdäks/.
Paradox exists somewhere between curiosity and compulsion.
Each idea stems from something that I just can't get out of my head.
There isn’t a single style that defines the work here.
Some are grounded. Some are strange.
Some are drawn from stories, others from moments that are easier to smell than explain.
My name is Alice. I am the everything for Paradox, but firstly, I am the nose.
I am a self-taught perfumer chained by the need to express all my desires in a more tangible form, and lucky or not, Paradox became the perfect canvas for that.
From start to finish, every part of my process is handmade by me. This allows me to keep full control over every aspect of my projects. My concepts are all made in small batches at a time, and so we may be out of some items frequently, but I try my best to keep up with stocking as much as I can.
Paradox really started because what I wanted just didn't exist, or at the very least, I couldn't find. This has become a sort of collection of fragrances for me, but I hope that I can be a source for people who are burning for something they can't find anywhere else.